How do you make ads for fruit gummies that don't care about market research results and carry names like "Glotzer", "Superbrain" or "Saure Glühwürmchen"? Just the way they are. Because seriousness and boredom win too often. And we say: Let the fun win.
Photography by Eyecandy Berlin, Directed by Bart Timmer
Kinda cute how sour (mad) everyone is.
Me: No candy this week. Trolli: LOL.
Everyone else: Mimimi. You: MjamMjamMjam.
What your stomach sees just before it’s happy.
Credits
Agency: Heimat/TBWA Berlin Creative Director: Christian Lotz, Fabian Frauenderka Copywriter: Gerrit Kotsiwos Art Director: Theresa Kaussner
Production: CZAR Director: Bart Timmer Photographer: Eyecandy Berlin