the elevation of gravity

For Milan Design Week 2024, we transformed Gaggenau’s brand platform, 'For Those Who Know,'
into an immersive experience at Villa Necchi Campiglio.

Our concept, ‘The Elevation of Gravity’ refers to the attraction we feel towards certain objects and experiences. The ones that have been crafted by a meticulous eye, a masterful hand, and an uncompromising vision. This attraction is felt most powerfully by those who know. Those who understand they are not mere things, but a gateway to elevated moments of a life well lived. A life as it should be.

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