framing perfect symmetry

Gaggenau’s design philosophy is grounded in Bauhaus principles, where form follows function and simplicity fosters harmony. The new GOX oven embodies this balance perfectly—two frames and one ring, each element thoughtfully crafted to achieve flawless symmetry.

We celebrate the intricacies of the new GOX, engineered to perfection and elevated to art.

Shot at Kunsthaus Bregenz, Directed by Jonas Vahl

‘60 Product Launch Film

Credits

Agency: Anomaly Berlin
Group Creative Director: Justin Fly
Senior Copywriter: Fabiot von Falkenhayn
Senior Art Director: Theresa Kaussner

Production: LeBerg
Director: Jonas Vahl
DOP: Hampus Nordenson
Photographer: Raul Suciu
CGI Design: Palam

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gaggenau — essential induction