The Essential Induction has been simplified to a dot, knob, and surface, promoting essentialism for improved living space. It celebrates minimalism as an art and philosophy, depicted within a desert landscape symbolising the meaning of ‘less for a life of more.’
Credits
Agency: Anomaly Berlin ECD: Azsa West Creative Director: Justin Fly, Marco Lemcke Senior Copywriter: Omar Khairy, Fabiot von Falkenhayn Senior Art Director: Theresa Kaussner
