google — safer with google — theresa kaussner

safer with google

Every day, Google develops innovations that make the internet a safer place but people simply don’t realise. How can such a sensitive and dry topic as privacy and online security be emotionalised for one of the world's largest tech companies in the world? We gave a stage to the people who work at Google and took a look behind the scenes.

Photography by Lara Freiburger

We cooperated with Lara Freiburger and created an extensive global photo series for Google's security and privacy sector. The collection comprises over 500 documentary images that vividly portray the lives and dedication of Google employees actively contributing to making our world a safer place.

Additionally, we created an OOH campaign to promote the password manager. Because we all understand the hassle of forgetting passwords, having to reset them repeatedly, and then worrying about their security. The Google password manager simplifies this process by making it effortless to generate secure passwords.

You don’t have to remember that. So you can think about anything else but passwords: The Google Password Manager.

Just like the old one but easier to forget. So you can think about anything else but passwords: The Google Password Manager.

Everything but your birthday. So you can think about anything else but passwords: The Google Password Manager.

The night is young, your password old. So you can think about anything else but passwords: The Google Password Manager.

Credits

Agency: Heimat/TBWA Berlin
Head of Design: Felix Steiner
Copywriter: Gerrit Kotsiwos
Art Director: Theresa Kaußner

Photographer: Lara Freiburger

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